Three Seconds or Less: How to Take Your Trade Show Booth to the Next Level

3 Seconds Or Less...

​A trade show booth has 3 seconds or less to catch the eye of a passersby. Because your booth’s success comes down to getting the most out of these brief moments, your visuals must be attractive, intriguing, and compelling or that expensive booth may be a waste of both time and money. Utilizing a digital display in creative, exciting ways can set a booth apart from the crowd, leaving an impression that can last long after the event comes to a close.

State The Purpose

The key differentiator in the best booths is lighting with a clear purpose: highlighting a focal point like a featured product or creating an intriguing visual effect with multiple, interacting layers of color and intensity. A booth’s lighting job shouldn’t stop at straightforward illumination. The light display should create an environment the attendee wants to inhabit - and linger at.

Ask The Question

Another factor to consider is: which display draws attendees to a booth? The answer: Those that pose a question that must be answered. This isn’t done accidentally. Planning, research, and practice are all essential. High-definition visuals and aesthetically attractive indoor LED displays are particularly great at pulling an audience in. Let LED be the eye-catching centerpiece of your next booth.

Go For The "Wow" Factor

In less than a decade, LED has gone from being too pixelated for up-close viewing, to the industry standard AV professionals currently rely on. LED offers a sleeker, more energy-efficient design that beats out LCD in both color depth and reproduction. Modular LED panels allow for ambitious display designing that can be executed with precision, with opportunities for layered lighting, balanced, intriguing ambiance, and dynamic screens with touch capability as well.

When all of your sales representatives are tied up with visitors, attendees may linger at an LED video display for a moment, then move on. That’s why captivating these individuals with your booth’s LED displays is so important.

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